Initial results from our beta show that converting Flash assets to HTML5 increases mobile reach by 400% and drives a 2-3x increase in average click-through rate (CTR).
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Thursday, March 19, 2015
DoubleClick Digital Marketing enables advertisers to more easily develop and run cross-screen campaigns for March Madness
DoubleClick Advertiser: Turner Sports reaches fans across screens for March Madness: "DoubleClick Digital Marketing platform that enable advertisers to more easily develop and run cross-screen campaigns."
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