New York Times Shifts Resources to Mobile (Mobile Monetization Problem)

New York Times Shifts Resources to Mobile | Media - Advertising Age: "50% of its traffic coming from mobile, yet mobile contributes just 10% of digital ad revenue."



Interview with Cliff Levy, Editor of NYT Now:

Mr. Levy: We obviously look at analytics and we let the analytics to some extent inform our story selection, but it doesn't dictate or even strongly guide our story selection.

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